/* Adier — site styles.
   The site is shot like Adier's own commercial: cream paper, ink set scenes, vermilion end card,
   a clapperboard slate, lower-third supers, an infomercial starburst sticker, director's notes in marker
   and the A-mascot as spokesperson. Shared by every page, including the /s/ sample pages, so the older
   class contracts (.eyebrow, .bezel, .btn, .nav, .lede, .rv ...) keep working. */
@font-face{font-family:"Inter Tight";src:url(fonts/InterTight.woff2) format("woff2");font-weight:100 900;font-display:swap}
@font-face{font-family:"Instrument Serif";src:url(fonts/InstrumentSerif.woff2) format("woff2");font-weight:400;font-display:swap}
@font-face{font-family:"Instrument Serif";src:url(fonts/InstrumentSerif-Italic.woff2) format("woff2");font-weight:400;font-style:italic;font-display:swap}
/* marker hand for director's notes and slate writing (Shantell Sans, OFL; static 600, Latin subset) */
@font-face{font-family:"Shantell Sans";src:url(fonts/ShantellSans-600.woff2) format("woff2");font-weight:400 800;font-display:swap}
/* Fraunces, Anton and Press Start 2P belong to the look swatches: see looks.css */

:root{
  --paper:#F7F3EC; --paper-2:#EFE8DC; --card:#FFFDF9;
  --ink:#0E0E12; --ink-2:#34343C; --mute:#66646B; --line:rgba(14,14,18,.10); --line-2:rgba(14,14,18,.18);
  /* vermilion: --sig is the brand fill (mark, mascot, buttons, which carry ink text at 5.9:1);
     --sig-deep is vermilion type on paper/card (4.7:1) and white-on-vermilion badges (5.2:1) */
  --sig:#FF4F2E; --sig-hover:#FF6747; --sig-deep:#C8381D; --sig-soft:#FFE3DB;
  /* sticker yellow: the starburst and highlighter; always carries ink (14:1) */
  --sun:#FFD23F; --sun-soft:#FFF1C2;
  --ok:#1E6B41; --ok-soft:#E3F3E7;
  /* --ui: boundary of text inputs (3.4:1 on paper, 4.2:1 on card, WCAG 1.4.11); --line-2 stays for decorative dividers */
  --ui:#7C7A83;
  --ease-out:cubic-bezier(.23,1,.32,1); --ease-io:cubic-bezier(.77,0,.175,1); --ease-pop:cubic-bezier(.16,1,.3,1);
  --r:28px; --r-s:18px; --gut:clamp(16px,4vw,40px); --max:1180px;
  --sans:"Inter Tight",system-ui,sans-serif; --serif:"Instrument Serif",Georgia,serif;
  --hand:"Shantell Sans","Segoe Print","Bradley Hand",cursive;
  --lift:0 1px 2px rgba(14,14,18,.06),0 10px 24px -14px rgba(14,14,18,.28);
  --lift-2:0 2px 4px rgba(14,14,18,.06),0 22px 44px -22px rgba(14,14,18,.42);
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-padding-top:84px;scroll-behavior:smooth;scrollbar-color:var(--ink-2) var(--paper-2)}
body{margin:0;background:var(--paper);color:var(--ink);font:500 17px/1.55 var(--sans);letter-spacing:-.005em;-webkit-font-smoothing:antialiased;overflow-x:hidden;font-variant-numeric:tabular-nums}
img,video,svg{display:block;max-width:100%}
a{color:inherit;text-underline-offset:3px;text-decoration-thickness:1.5px}
a:not([class]){text-decoration-color:var(--sig)}
button,input,select,textarea{font:inherit;color:inherit}
input,textarea{caret-color:var(--sig-deep)}
::placeholder{color:var(--mute);opacity:1}
input[type=checkbox],input[type=radio]{accent-color:var(--sig-deep)}
em.s{font-family:var(--serif);font-style:italic;font-weight:400;letter-spacing:-.01em}
::selection{background:var(--sun);color:var(--ink)}
:focus-visible{outline:2.5px solid var(--ink);outline-offset:3px;border-radius:6px}
.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--gut)}

/* nav: a soft pill that floats over the page */
.nav{position:sticky;top:12px;z-index:20;display:flex;justify-content:center;padding:0 var(--gut)}
.nav-in{display:flex;align-items:center;gap:20px;padding:7px 7px 7px 16px;border-radius:999px;background:rgba(255,253,249,.9);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);box-shadow:0 0 0 1px var(--line),0 10px 30px -14px rgba(14,14,18,.25)}
.logo{display:flex;align-items:center;gap:8px;text-decoration:none;font-weight:900;font-size:21px;letter-spacing:-.04em}
.logo img{width:24px;height:24px;transition:transform 420ms var(--ease-pop)}
@media (hover:hover) and (pointer:fine){.logo:hover img{transform:rotate(-12deg) scale(1.12)}}
.nav-links{display:flex;gap:4px;font-size:14.5px;font-weight:600;color:var(--ink-2)}
.nav-links a{text-decoration:none;padding:6px 10px;border-radius:999px;transition:background-color 160ms ease,color 160ms ease}
@media (hover:hover){.nav-links a:hover{color:var(--ink);background:var(--paper-2)}}
.nav-links a[aria-current]{color:var(--ink);background:var(--sun-soft)}
@media (max-width:760px){.nav-links{display:none}}
.lang{font-size:13px;font-weight:800;color:var(--ink-2);text-decoration:none;padding:6px 9px;border-radius:999px}
.lang:hover{color:var(--ink);background:var(--paper-2)}

/* buttons: chunky pills; the arrow chip nudges on hover, the whole pill lifts */
.btn{display:inline-flex;align-items:center;gap:12px;padding:7px 7px 7px 22px;border-radius:999px;border:0;background:var(--ink);color:var(--paper);font-weight:800;font-size:16px;letter-spacing:-.01em;text-decoration:none;cursor:pointer;box-shadow:0 1px 0 rgba(255,255,255,.18) inset,0 8px 18px -10px rgba(14,14,18,.5);transition:transform 180ms var(--ease-out),background-color 200ms ease,box-shadow 200ms ease}
.btn .ic{width:36px;height:36px;border-radius:50%;display:grid;place-items:center;background:rgba(255,255,255,.14);transition:transform 260ms var(--ease-pop)}
.btn.sig{background:var(--sig);color:var(--ink);box-shadow:0 1px 0 rgba(255,255,255,.35) inset,0 10px 22px -12px rgba(14,14,18,.45)}
.btn.sig .ic{background:rgba(14,14,18,.12)}
.btn.ghost{background:transparent;color:var(--ink);box-shadow:inset 0 0 0 2px var(--ink);padding:14px 22px}
.btn.sm{font-size:14.5px;padding:5px 5px 5px 16px}.btn.sm .ic{width:30px;height:30px}
.btn:active{transform:scale(.97)}
@media (hover:hover) and (pointer:fine){
  .btn:hover{transform:translateY(-2px)}
  .btn:hover .ic{transform:translate(2px,-1px) rotate(-8deg) scale(1.08)}
  .btn.sig:hover{background:var(--sig-hover);box-shadow:0 1px 0 rgba(255,255,255,.35) inset,0 16px 28px -14px rgba(14,14,18,.5)}
  .btn.ghost:hover{background:color-mix(in srgb,currentColor 9%,transparent)}
}
.btn[disabled]{opacity:.45;pointer-events:none}

/* legacy label (still used by the /s/ sample pages) */
.eyebrow{display:inline-flex;align-items:center;gap:8px;padding:5px 12px;border-radius:999px;background:var(--card);box-shadow:0 0 0 1px var(--line);font-size:11.5px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-2)}
.eyebrow i{width:7px;height:7px;border-radius:50%;background:var(--sig)}
h1,h2,h3{margin:0;font-weight:900;letter-spacing:-.04em;word-spacing:.14em;line-height:.98;text-wrap:balance}
h1 em.s,h2 em.s,h3 em.s,.nobody em.s,.nobody p.after,h1 .scrawl,h2 .scrawl,.wk-what{word-spacing:normal}
h2{font-size:clamp(38px,5.8vw,76px)}
h3{font-size:22px;letter-spacing:-.025em;line-height:1.1}
.lede{font-size:clamp(18px,2vw,21px);color:var(--ink-2);max-width:38ch;text-wrap:pretty}
section{position:relative;z-index:2;padding:clamp(84px,12vw,150px) 0}
.sec-head{display:grid;gap:20px;margin-bottom:clamp(40px,6vw,64px)}
.sec-head>.eyebrow{justify-self:start}
.sec-head .lede{margin:0;max-width:52ch}

/* ---------- personality kit ---------- */
/* director's note in marker, with a drawn arrow (inline SVG, stroke = currentColor) */
.scrawl{display:inline-flex;align-items:flex-start;gap:6px;font:600 clamp(16px,1.7vw,19px)/1.3 var(--hand);letter-spacing:0;color:var(--sig-deep);transform:rotate(-3deg);text-wrap:balance}
.scrawl svg{flex:none;width:58px;height:auto;overflow:visible}
.scrawl.on-ink{color:var(--sun)}
/* the A-mascot (inline SVG): body, eyes that blink, arms in currentColor */
.mascot{--m-body:var(--sig);display:block;color:var(--ink);overflow:visible}
.mascot .m-body,.mascot .m-lid{fill:var(--m-body)}
.mascot .m-mouth{fill:var(--ink);stroke:var(--ink);stroke-width:1.5;stroke-linejoin:round}
.mascot .m-tongue{fill:#FF9A85}
.mascot .m-white{fill:#fff}
.mascot .m-pupil{fill:var(--ink)}
.endcard .mascot,.ep.standby .mascot{--m-body:var(--card)}
.mascot .m-eye{transform-box:fill-box;transform-origin:center}
.mascot.blink .m-eye{animation:blink 1.8s 1.2s 2}
@keyframes blink{0%,95.5%,100%{transform:none}97%{transform:scaleY(.08)}}
/* infomercial starburst sticker: SVG burst with a cream die-cut edge, ink text on top */
.burst{position:relative;display:grid;place-items:center;width:132px;aspect-ratio:1;color:var(--ink);transform:rotate(9deg);filter:drop-shadow(0 10px 14px rgba(14,14,18,.22));transition:transform 320ms var(--ease-pop)}
.burst svg{position:absolute;inset:0;width:100%;height:100%;overflow:visible}
.burst svg path{fill:var(--sun);stroke:var(--card);stroke-width:3.2;stroke-linejoin:round;paint-order:stroke}
.burst-t{position:relative;display:grid;justify-items:center;text-align:center;line-height:1}
.burst-t b{font-weight:900;font-size:36px;letter-spacing:-.04em}
.burst-t small{display:block;margin-top:3px;max-width:9ch;font:600 12.5px/1.1 var(--hand)}
@media (hover:hover) and (pointer:fine){.burst:hover{transform:rotate(-4deg) scale(1.06)}}
/* die-cut sticker pill */
.sticker{display:inline-flex;align-items:center;gap:8px;padding:7px 14px;border-radius:999px;background:var(--sun);color:var(--ink);font:800 13px/1.15 var(--sans);letter-spacing:.01em;box-shadow:0 0 0 3px var(--card),0 8px 16px -8px rgba(14,14,18,.4);transform:rotate(-3deg);white-space:nowrap}
.sticker.red{background:var(--sig);color:var(--ink)}
.sticker.ink{background:var(--ink);color:var(--paper)}
/* safe-frame corner marks (title-safe brackets) */
.safe{position:relative}
.safe::before,.safe::after{content:"";position:absolute;width:22px;height:22px;pointer-events:none;border:2px solid currentColor;opacity:.55}
.safe::before{top:10px;left:10px;border-right:0;border-bottom:0;border-top-left-radius:6px}
.safe::after{right:10px;bottom:10px;border-left:0;border-top:0;border-bottom-right-radius:6px}
/* broadcast colour bars (decorative SVG) */
.bars{display:block;width:100%;height:auto}

/* ---------- hero: the cold open ---------- */
.hero{padding-top:clamp(48px,7vw,92px);padding-bottom:clamp(64px,8vw,110px)}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.12fr) minmax(0,.88fr);gap:clamp(30px,5vw,70px);align-items:center}
.hero h1{font-size:clamp(52px,6.6vw,92px);margin:0}
.hero h1 em.s{color:var(--sig-deep);font-size:1.05em;letter-spacing:-.02em}
.hero .scrawl{margin:16px 0 0 clamp(0px,18%,170px)}
.hero .scrawl svg{transform:translateY(-14px)}
.hero .lede{margin:22px 0 0}
.hero .cta{display:flex;flex-wrap:wrap;gap:12px;margin-top:26px}
.hero .note{margin:18px 0 0;font-size:14px;color:var(--mute)}
.hero .note+.note{margin-top:4px}
.offer{display:inline-flex;align-items:stretch;margin:22px 0 0;border-radius:10px;overflow:hidden;background:var(--ink);color:var(--paper);font-size:14.5px;font-weight:800;line-height:1.3;box-shadow:0 10px 20px -14px rgba(14,14,18,.6)}
.offer svg{flex:none;box-sizing:content-box;width:16px;height:auto;padding:0 10px;align-self:stretch;background:var(--sig)}
.offer svg path{stroke:var(--ink);stroke-width:1.9}
.offer>span{padding:8px 14px 8px 12px}
@media (max-width:880px){.hero-grid{grid-template-columns:minmax(0,1fr)}.phone-wrap{order:2}}
/* small phones: headline, offer and the main button all fit on the first screen */
@media (max-width:560px){
  .hero{padding-top:34px}
  .hero h1{font-size:clamp(40px,12vw,54px)}
  .hero .scrawl{margin:10px 0 0 22%;font-size:16px}
  .hero .scrawl svg{width:44px}
  .hero .lede{margin-top:14px;font-size:17.5px;line-height:1.5}
  .offer{margin-top:16px;font-size:14px}
  .offer>span{padding:7px 12px 7px 10px}
  .hero .cta{margin-top:18px;gap:10px}
  .hero .note{margin-top:14px}
}

/* phone stage: the reel (assets/reel.js), a slate that claps shut over it, the starburst sticker, the mascot */
.phone-wrap{display:grid;justify-items:center;gap:16px}
.hero .phone-wrap.rv{filter:none}
.stage{position:relative;display:grid;justify-items:center;width:100%;max-width:420px;padding:30px 18px 26px}
.phone{position:relative;width:min(320px,74vw);aspect-ratio:9/16;border-radius:42px;padding:9px;background:var(--ink);box-shadow:0 0 0 1px rgba(255,255,255,.06) inset,0 40px 80px -30px rgba(14,14,18,.5),0 18px 30px -18px rgba(14,14,18,.35);transform:rotate(2.5deg) translateZ(0);backface-visibility:hidden}
.screen{position:relative;height:100%;border-radius:34px;overflow:hidden;background:#000;isolation:isolate}
.reel{cursor:pointer;touch-action:pan-y;-webkit-tap-highlight-color:transparent;user-select:none;-webkit-user-select:none}
.reel video{position:absolute;inset:0;z-index:1;width:100%;height:100%;object-fit:cover;opacity:0;transform:scale(1.05);transition:opacity 600ms cubic-bezier(.4,0,.2,1),transform 900ms var(--ease-out);backface-visibility:hidden;pointer-events:none}
.reel video.on{opacity:1;transform:none}
.reel video.front{z-index:2}
.reel video.snap{transition:none}
.demo{position:absolute;left:12px;top:12px;z-index:5;padding:5px 8px;border-radius:6px;background:rgba(0,0,0,.5);color:rgba(255,255,255,.9);font:700 9.5px/1 var(--sans);letter-spacing:.14em;text-transform:uppercase;pointer-events:none}
.demo b{font-weight:800;color:#fff}
/* hero phone: the chip is a broadcast lower third (clip index + name), low and clear of the samples' own marks */
.reel .demo{top:auto;left:14px;bottom:16px;max-width:calc(100% - 28px);display:flex;align-items:stretch;padding:0;border-radius:8px;background:none;overflow:hidden;box-shadow:0 6px 16px -6px rgba(0,0,0,.6);transition:opacity 220ms ease,transform 220ms var(--ease-out)}
.reel .demo [data-kind]{display:grid;place-items:center;padding:6px 7px;background:var(--sig);color:var(--ink);font:800 10px/1 var(--sans);letter-spacing:.04em}
.reel .demo [data-kind]:empty{display:none}
.reel .demo b{min-width:0;padding:6px 9px;background:var(--card);color:var(--ink);font:800 10px/1 var(--sans);letter-spacing:.1em;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
.reel .demo.swap{opacity:0;transform:translateX(-6px)}
.reel-ctl{display:flex;align-items:center;gap:12px;margin-top:2px}
.reel-ctl button{width:38px;height:38px;border:0;border-radius:50%;display:grid;place-items:center;padding:0;background:var(--card);color:var(--ink);box-shadow:inset 0 0 0 2px var(--ink);cursor:pointer;transition:transform 160ms var(--ease-out),background-color 200ms ease}
.reel-ctl button:active{transform:scale(.94)}
@media (hover:hover){.reel-ctl button:hover{background:var(--sun)}}
.reel-ctl svg{display:none}
.reel-ctl .reel-next svg{display:block}
.reel-ctl[data-mode="next"] .reel-next{display:none}
.reel-ctl[data-mode="pause"] .i-pause,.reel-ctl[data-mode="play"] .i-play,.reel-ctl[data-mode="next"] .i-next{display:block}
.reel-bar{position:relative;width:96px;height:3px;border-radius:3px;background:var(--line-2);overflow:hidden}
.reel-bar i{position:absolute;inset:0;background:var(--sig);transform-origin:0 50%;transform:scaleX(.04)}
.no-js .reel-ctl{visibility:hidden}
.phone-tag{margin:0;font-size:13.5px;color:var(--mute);text-align:center;max-width:34ch}
.phone-tag a{font-weight:800;color:var(--ink);text-decoration-color:var(--sig)}

/* clapperboard slate, written in marker; the arm claps shut once on load (transform only) */
.slate{position:absolute;z-index:6;left:-6px;top:4px;width:clamp(150px,15vw,184px);transform:rotate(-9deg);filter:drop-shadow(0 14px 18px rgba(14,14,18,.3));pointer-events:none}
.slate-arm,.slate-bar{display:block;width:100%;height:auto}
.slate-arm{transform-origin:4% 92%;animation:clap 1.1s .55s both}
.slate-bar{margin-top:-1px}
.slate-board{display:grid;gap:0;margin-top:-1px;border-radius:0 0 12px 12px;background:var(--ink);color:var(--paper);padding:4px 10px 9px}
.slate-row{display:flex;align-items:baseline;gap:7px;padding:5px 0;border-bottom:1.5px solid rgba(247,243,236,.28)}
.slate-row:last-child{border-bottom:0}
.slate-row i{font:800 7.5px/1 var(--sans);font-style:normal;letter-spacing:.16em;color:rgba(247,243,236,.62)}
.slate-row b{font:600 15px/1 var(--hand);color:var(--paper);white-space:nowrap}
.slate-row.split{display:grid;grid-template-columns:1fr 1fr;gap:0}
.slate-row.split>span{display:flex;align-items:baseline;gap:7px}
.slate-row.split>span+span{padding-left:8px;border-left:1.5px solid rgba(247,243,236,.28)}
@keyframes clap{0%,52%{transform:rotate(-24deg)}64%{transform:rotate(2deg)}74%{transform:rotate(-3deg)}84%,100%{transform:none}}
.stage .burst{position:absolute;z-index:6;right:-4px;bottom:92px}
.stage .mascot{position:absolute;z-index:6;left:-46px;bottom:34px;width:clamp(92px,8.6vw,116px);height:auto}
@media (max-width:560px){
  .stage{padding:26px 10px 18px}
  .slate{width:128px;left:-2px;top:0}
  .slate-row b{font-size:13px}
  .stage .burst{width:100px;right:-2px;bottom:70px}
  .stage .burst-t b{font-size:28px}
  .stage .burst-t small{font-size:12px;max-width:10ch}
  .stage .mascot{width:74px;left:-8px;bottom:84px}
}

/* platform strip: a static row of where the ads run (wraps on narrow screens) */
.strip{position:relative;z-index:2;border-block:2px solid var(--ink);background:var(--card);padding:16px var(--gut)}
.strip .row{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:10px 28px;max-width:var(--max);margin:0 auto;font-weight:800;font-size:15px;color:var(--ink)}
.strip .row span{display:inline-flex;align-items:center;gap:10px;white-space:nowrap}
.strip .row span::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--sig)}
.strip .row .lbl{font:600 16px/1 var(--hand);color:var(--sig-deep)}
.strip .row .lbl::before{display:none}
@media (max-width:560px){.strip .row{gap:8px 18px;font-size:14px}}

/* "Nobody: / Us:" beat */
.nobody{display:grid;gap:6px;max-width:980px;margin:0 0 clamp(64px,9vw,110px)}
.nobody p{margin:0;display:grid;grid-template-columns:4.4em minmax(0,1fr);font-weight:900;letter-spacing:-.035em;word-spacing:.12em;line-height:1.02;font-size:clamp(32px,5vw,64px)}
.nobody .nb-who{color:var(--mute)}
.nobody .no{color:var(--mute)}
.nobody .us .nb-who{color:var(--sig-deep)}
.nobody .us em.s{color:var(--sig-deep)}
.nobody p.after{display:block;margin-top:22px;font:500 clamp(17px,1.9vw,20px)/1.5 var(--sans);letter-spacing:-.005em;color:var(--ink-2);max-width:56ch}
@media (max-width:560px){.nobody p{grid-template-columns:minmax(0,1fr)}.nobody .nb-who{font-size:20px;letter-spacing:-.01em}}

/* shot list: what we make, as rows rather than a card grid */
.shots{list-style:none;margin:0;padding:0;border-top:2px solid var(--ink)}
.shots li{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.3fr) 200px;gap:8px clamp(16px,3vw,40px);align-items:baseline;padding:22px 6px;border-bottom:1.5px solid var(--line-2);transition:background-color 200ms ease}
.shots h3{font-size:clamp(21px,2.2vw,26px)}
.shots .tag-line{display:block;margin-top:6px;font:400 clamp(19px,1.8vw,22px)/1.15 var(--serif);font-style:italic;letter-spacing:-.01em;color:var(--sig-deep)}
.shots p{margin:0;color:var(--ink-2);font-size:16px;max-width:52ch}
.shots .len{justify-self:end;font-size:12.5px;font-weight:800;letter-spacing:.06em;text-transform:uppercase;color:var(--ink);padding:6px 10px;border-radius:999px;background:var(--paper-2);white-space:nowrap;transition:transform 260ms var(--ease-pop),background-color 200ms ease}
@media (hover:hover) and (pointer:fine){.shots li:hover{background:var(--card)}.shots li:hover .len{background:var(--sun);transform:rotate(-4deg)}}
@media (max-width:760px){.shots li{grid-template-columns:minmax(0,1fr);padding:20px 2px}.shots .len{justify-self:start}}

/* cards / bezel (kept for the work page and older markup) */
.bezel{padding:6px;border-radius:var(--r);background:rgba(14,14,18,.035);box-shadow:0 0 0 1px var(--line)}
.bezel>.core{border-radius:calc(var(--r) - 6px);background:var(--card);box-shadow:inset 0 1px 0 #fff,0 1px 2px rgba(14,14,18,.04);height:100%}
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
@media (max-width:900px){.grid-3{grid-template-columns:1fr 1fr}}
@media (max-width:600px){.grid-3{grid-template-columns:1fr}}

/* how it works: an ink set scene with a POV frame */
.match{background:var(--ink);color:var(--paper);border-radius:clamp(28px,4vw,52px);margin:0 var(--gut);padding:clamp(64px,9vw,120px) clamp(8px,2vw,24px)}
.match :focus-visible,.calc-r :focus-visible,.buy :focus-visible,.one :focus-visible{outline-color:var(--paper)}
.match .eyebrow{background:rgba(255,255,255,.06);color:rgba(247,243,236,.8);box-shadow:0 0 0 1px rgba(255,255,255,.1)}
.match .lede{color:rgba(247,243,236,.75)}
.match h2 em.s{color:var(--sig)}
.match-grid{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:clamp(36px,6vw,80px);align-items:center}
@media (max-width:880px){.match-grid{grid-template-columns:minmax(0,1fr)}}
.match .scrawl{margin-top:16px}
.steps{list-style:none;margin:30px 0 0;padding:0;display:grid;gap:2px}
.steps li{display:grid;grid-template-columns:48px 1fr;gap:14px;padding:18px 0;border-top:1.5px solid rgba(255,255,255,.12)}
.steps li b{display:grid;place-items:center;width:38px;height:38px;border-radius:50%;background:var(--sig);color:var(--ink);font:900 17px/1 var(--sans)}
.steps li span{color:rgba(247,243,236,.78)}
.steps li strong{color:var(--paper);display:block;font-weight:800;font-size:18px;letter-spacing:-.01em;margin-bottom:2px}
/* POV frame: a meme-captioned video still, drawn in markup */
.pov{position:relative;justify-self:center;width:min(420px,100%);aspect-ratio:4/5;border-radius:30px;overflow:hidden;background:radial-gradient(120% 90% at 50% 100%,#3a2a24 0%,#1c1a1f 55%,#141318 100%);color:var(--paper);box-shadow:0 0 0 1px rgba(255,255,255,.08) inset,0 40px 70px -40px rgba(0,0,0,.8);isolation:isolate}
.pov.safe{color:rgba(247,243,236,.7)}
.pov-cap{position:absolute;left:0;right:0;top:9%;z-index:2;display:grid;justify-items:center;gap:4px;padding:0 18px;text-align:center}
.pov-cap span{display:inline;padding:3px 10px;border-radius:7px;background:var(--card);color:var(--ink);font:800 clamp(17px,1.9vw,21px)/1.32 var(--sans);letter-spacing:-.015em;box-decoration-break:clone;-webkit-box-decoration-break:clone}
.pov-mail{position:absolute;z-index:2;left:50%;top:50%;width:84%;transform:translate(-50%,-38%) rotate(-2deg);display:grid;grid-template-columns:auto 1fr;gap:4px 12px;align-items:center;padding:14px 16px;border-radius:20px;background:var(--card);color:var(--ink);box-shadow:0 24px 40px -18px rgba(0,0,0,.7)}
.pov-mail img{grid-row:span 2;width:40px;height:40px;border-radius:12px}
.pov-mail b{font-size:15px;font-weight:800;letter-spacing:-.01em;line-height:1.2}
.pov-mail span{font-size:13.5px;color:var(--ink-2);line-height:1.3}
.pov-mail small{grid-column:1/-1;margin-top:6px;font:600 12px/1 var(--sans);color:var(--mute);letter-spacing:.02em}
.pov .mascot{position:absolute;z-index:3;left:50%;bottom:-7%;width:44%;transform:translateX(-50%);color:var(--paper)}
.pov .tc{position:absolute;z-index:2;left:20px;bottom:18px;font:800 12px/1 var(--sans);letter-spacing:.12em;color:rgba(247,243,236,.62)}
.pov .tc i{display:inline-block;width:8px;height:8px;margin-right:6px;border-radius:50%;background:var(--sig);vertical-align:0}

/* looks gallery: tiles live in looks.css (home pages + brief only) */
.looks-wrap{position:relative}
.looks-wrap .scrawl{position:absolute;right:0;top:-46px}
@media (max-width:640px){.looks-wrap .scrawl{position:static;margin:0 0 14px}}

/* "We made an ad for [meme]": the social series slot, designed for empty episodes */
.series{display:grid;grid-template-columns:minmax(0,.95fr) minmax(0,1.05fr);gap:clamp(32px,5vw,70px);align-items:center}
@media (max-width:900px){.series{grid-template-columns:minmax(0,1fr)}}
.series h2 .blank{position:relative;display:inline-block;min-width:4.2em;border-bottom:.08em solid var(--ink);line-height:.9;vertical-align:baseline}
.series h2 .blank .scrawl{position:absolute;left:.1em;bottom:.2em;font-size:clamp(20px,2.4vw,30px);transform:rotate(-4deg);white-space:nowrap}
.series .lede{margin:24px 0 0}
.series .cta{display:flex;flex-wrap:wrap;gap:12px;margin-top:26px}
.eps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;list-style:none;margin:0;padding:0}
.ep{position:relative;display:grid;align-content:end;aspect-ratio:9/16;border-radius:22px;overflow:hidden;padding:12px;color:var(--paper);background:var(--ink);box-shadow:var(--lift)}
.ep video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.ep .bars{position:absolute;inset:0 0 auto 0;height:62%;width:100%}
.ep .ep-no{position:absolute;left:50%;top:31%;transform:translate(-50%,-50%) rotate(-4deg);padding:6px 10px;border-radius:8px;background:var(--ink);color:var(--paper);font:800 11px/1.1 var(--sans);letter-spacing:.12em;text-transform:uppercase;white-space:nowrap}
.ep b{position:relative;font-weight:800;font-size:14px;line-height:1.3;letter-spacing:-.005em}
.ep small{position:relative;display:block;margin-top:3px;font-size:12.5px;color:rgba(247,243,236,.7);line-height:1.3}
.ep.standby{background:var(--sig);color:var(--ink)}
.ep.standby small{color:var(--ink)}
.ep.standby .mascot{position:absolute;left:50%;top:34%;width:56%;transform:translate(-50%,-50%);color:var(--ink)}
.ep.yours{background:var(--card);color:var(--ink);box-shadow:inset 0 0 0 2px var(--ink);text-decoration:none;transition:transform 260ms var(--ease-pop),background-color 200ms ease}
.ep.yours small{color:var(--ink-2)}
.ep.yours .plus{position:absolute;left:50%;top:36%;transform:translate(-50%,-50%);width:54px;height:54px;border-radius:50%;display:grid;place-items:center;background:var(--sun)}
@media (hover:hover) and (pointer:fine){.ep.yours:hover{transform:rotate(-2deg) translateY(-4px);background:var(--sun-soft)}}
@media (max-width:420px){.eps{gap:8px}.ep{padding:9px;border-radius:16px}.ep b{font-size:13px}.ep small{font-size:12px}.ep .ep-no{font-size:11px;letter-spacing:.06em;padding:5px 7px;white-space:normal;text-align:center;max-width:90%}}

/* formats: the aspect ratios drawn to scale */
.frames{display:grid;grid-template-columns:repeat(4,auto);justify-content:start;align-items:start;gap:clamp(16px,3vw,40px)}
.frame{display:grid;gap:12px;justify-items:start}
.frame i{display:block;height:clamp(110px,15vw,190px);border-radius:14px;border:2.5px solid var(--ink);background:var(--card);position:relative}
.frame i::after{content:"";position:absolute;inset:12%;border:1.5px dashed var(--line-2);border-radius:6px}
.frame.r916 i{aspect-ratio:9/16;background:var(--sig)}
.frame.r916 i::after{border-color:rgba(14,14,18,.3)}
.frame.r45 i{aspect-ratio:4/5}
.frame.r11 i{aspect-ratio:1}
.frame.r169 i{aspect-ratio:16/9}
.frame b{font-weight:900;font-size:20px;letter-spacing:-.02em;line-height:1}
.frame span{font-size:14px;color:var(--ink-2);max-width:20ch;line-height:1.35}
.frames-note{margin-top:24px}
/* tiny aspect-ratio glyph (brief wizard chips) */
.ratio{display:flex;align-items:center;gap:8px;font-size:12px;font-weight:700;color:var(--mute)}
.ratio i{display:block;border:1.8px solid var(--ink);border-radius:3px}
@media (max-width:760px){.frames{grid-template-columns:repeat(2,auto);gap:26px 22px}.frame i{height:96px}}

/* voice + what we need */
.voice-grid{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:14px}
@media (max-width:820px){.voice-grid{grid-template-columns:minmax(0,1fr)}}
.panel{border-radius:var(--r);background:var(--card);box-shadow:0 0 0 1px var(--line),var(--lift);padding:clamp(26px,3.4vw,38px) clamp(22px,3vw,34px)}
.panel h2{font-size:clamp(32px,4.2vw,52px)}
.panel.sun{background:var(--sun)}
.panel.sun p{color:var(--ink)}
.panel h3.big{margin:0;font-size:clamp(24px,2.6vw,32px);font-weight:900;letter-spacing:-.03em;line-height:1.12}
.panel .scrawl{margin-top:12px;color:#7A2410}
.panel p{margin:14px 0 0;color:var(--ink-2)}
.wave{display:flex;align-items:center;gap:4px;height:60px;margin:18px 0 6px}
.wave i{flex:1;max-width:6px;border-radius:3px;background:var(--sig);animation:wave 1.2s var(--ease-io) 3}
@keyframes wave{50%{transform:scaleY(.3)}}

/* pricing */
.price .core{padding:30px 28px;display:grid;gap:14px;align-content:start}
.price .amt{font-weight:900;font-size:46px;letter-spacing:-.04em;line-height:1}
.price .amt small{font-size:15px;font-weight:600;color:var(--mute);letter-spacing:0;margin-left:4px}
.price ul{list-style:none;padding:0;margin:4px 0 8px;display:grid;gap:9px;font-size:15px;color:var(--ink-2)}
.price li{display:grid;grid-template-columns:18px 1fr;gap:8px}
.price li::before{content:"";width:8px;height:8px;margin-top:8px;border-radius:50%;background:var(--sig)}
.price.hl{background:var(--sig);box-shadow:none}
.price.hl .core{background:var(--ink);color:var(--paper);box-shadow:none}
.price.hl ul,.price.hl .amt small{color:rgba(247,243,236,.75)}
.tag{justify-self:start;font-size:11px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;padding:5px 10px;border-radius:999px;background:var(--sig-soft);color:var(--sig-deep)}
.price.hl .tag{background:var(--sig);color:var(--ink)}
.fine{margin-top:18px;font-size:13.5px;color:var(--mute)}
.pricing-stage{position:relative}
.scene-sun{--mute:#5C4508;--sig-deep:#7A2410;margin:0 var(--gut);padding:clamp(64px,9vw,110px) clamp(8px,2vw,24px);border-radius:clamp(28px,4vw,52px);background:var(--sun)}
.scene-sun h2 em.s{color:var(--ink)}
.scene-sun .calc .core{border-top-color:var(--ink)}
.scene-sun .len,.scene-sun .qb,.scene-sun .tiers li,.scene-sun .qchips button{background:var(--card)}
.scene-sun .len[aria-pressed="true"],.scene-sun .tiers li.on{background:var(--ink)}
.scene-sun .qchips button.on{background:var(--ink);color:var(--paper)}
@media (hover:hover){.scene-sun .qb:hover,.scene-sun .qchips button:not(.on):hover{background:var(--sun-soft)}}
.scene-sun .burst svg path{fill:var(--sig)}
.scene-sun .plan,.scene-sun .tiers li:not(.on){box-shadow:0 0 0 1.5px rgba(14,14,18,.22)}
.pricing-stage>.burst{position:absolute;z-index:4;right:-14px;top:-50px;width:124px}
.pricing-stage>.burst .burst-t b{font-size:17px;letter-spacing:-.02em;line-height:1.05;max-width:7ch}
@media (max-width:560px){.pricing-stage>.burst{width:96px;top:-44px;right:-4px}.pricing-stage>.burst .burst-t b{font-size:13.5px}}

/* faq */
.faq{max-width:860px}
.faq details{border-top:1.5px solid var(--line-2);padding:20px 4px}
.faq details:last-child{border-bottom:1.5px solid var(--line-2)}
.faq summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:20px;font-weight:800;font-size:18.5px;letter-spacing:-.015em;border-radius:8px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"";flex:none;width:32px;height:32px;border-radius:50%;background:var(--paper-2) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 14 14'%3E%3Cpath d='M7 2.2v9.6M2.2 7h9.6' fill='none' stroke='%230E0E12' stroke-width='1.9' stroke-linecap='round'/%3E%3C/svg%3E") center/14px 14px no-repeat;transition:transform 260ms var(--ease-pop),background-color 200ms ease}
.faq details[open] summary::after{transform:rotate(45deg);background-color:var(--sun)}
@media (hover:hover){.faq summary:hover::after{background-color:var(--sun)}}
.faq p{margin:12px 0 0;color:var(--ink-2);max-width:64ch}

/* final cta: the end card, drenched in vermilion */
.final{text-align:center}
.final h1,.final h2{font-size:clamp(46px,8vw,110px)}
.final h1 em.s,.final h2 em.s{color:var(--sig-deep)}
.final .cta{display:flex;justify-content:center;flex-wrap:wrap;gap:12px;margin-top:34px}
.endcard{position:relative;z-index:2;margin:0 var(--gut);padding:clamp(70px,10vw,130px) clamp(16px,3vw,30px) clamp(60px,8vw,100px);border-radius:clamp(28px,4vw,52px);background:var(--sig);color:var(--ink);text-align:center;overflow:hidden}
.endcard h2{font-size:clamp(50px,8.4vw,120px)}
.endcard h2 em.s{color:var(--ink)}
.endcard .lede{margin:22px auto 0;color:var(--ink);max-width:40ch}
.endcard .cta{display:flex;justify-content:center;flex-wrap:wrap;gap:12px;margin-top:34px}
.endcard .btn{background:var(--ink);color:var(--paper);box-shadow:0 14px 28px -14px rgba(14,14,18,.7)}
.endcard .btn .ic{background:rgba(255,255,255,.16)}
.endcard .btn.ghost{background:transparent;color:var(--ink);box-shadow:inset 0 0 0 2px var(--ink)}
@media (hover:hover) and (pointer:fine){.endcard .btn:hover{background:#24242B}.endcard .btn.ghost:hover{background:rgba(255,253,249,.35)}}
.endcard :focus-visible{outline-color:var(--ink)}
.endcard .mascot{width:clamp(96px,11vw,140px);height:auto;margin:0 auto 18px}
.endcard .scrawl{color:var(--ink);margin-top:22px}
.endcard .bars{position:absolute;left:0;right:0;bottom:0;height:10px;width:100%}
.endcard{padding-bottom:calc(clamp(60px,8vw,100px) + 10px)}
footer{position:relative;z-index:2;margin:clamp(24px,4vw,40px) var(--gut) var(--gut);padding:34px 0 30px;border-radius:clamp(22px,3vw,34px);background:var(--ink);color:rgba(247,243,236,.72);font-size:13.5px}
footer::before,footer::after{content:"";position:absolute;width:18px;height:18px;border:2px solid rgba(247,243,236,.35);pointer-events:none}
footer::before{top:12px;left:12px;border-right:0;border-bottom:0;border-top-left-radius:5px}
footer::after{right:12px;bottom:12px;border-left:0;border-top:0;border-bottom-right-radius:5px}
footer .wrap{display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px 24px;align-items:center}
footer .wrap::before{content:"the fine print";flex-basis:100%;font:600 15px/1.2 var(--hand);color:var(--sun)}
html[lang="fi"] footer .wrap::before{content:"pienell\E4  pr\E4nt\E4tyt"}
footer a,footer a:not([class]){color:var(--paper);text-decoration-color:var(--sun)}
footer :focus-visible{outline-color:var(--paper)}

/* reveal: content is visible by default; .rv only adds a short rise when JS is on */
.rv{opacity:0;transform:translateY(22px);transition:opacity 800ms var(--ease-out),transform 800ms var(--ease-out)}
.rv.in{opacity:1;transform:none}
.no-js .rv{opacity:1;transform:none}

@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.01ms!important;animation-iteration-count:1!important;animation-delay:0s!important}
  .reel video,.reel video.on{transform:none;transition:opacity 400ms ease}
  .reel .demo,.reel .demo.swap{transform:none}
  .rv{transition:opacity 300ms ease;transform:none}
  .btn:hover,.burst:hover,.ep.yours:hover{transform:none}
  html{scroll-behavior:auto}
}

/* price calculator */
.calc .core{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,.8fr);gap:clamp(24px,4vw,56px);align-items:start;padding:clamp(22px,3vw,34px) 0 0;border-top:2px solid var(--ink)}
@media (max-width:860px){.calc .core{grid-template-columns:minmax(0,1fr)}}
.calc-q{margin:0 0 10px;font:600 19px/1.2 var(--hand);color:var(--sig-deep)}
.calc-q:not(:first-child){margin-top:28px}
.lens{display:grid;grid-template-columns:repeat(3,1fr);gap:10px}
.len{position:relative;text-align:left;cursor:pointer;border:0;border-radius:var(--r-s);padding:16px 16px 14px;background:var(--paper);box-shadow:0 0 0 1.5px var(--line-2);display:grid;gap:2px;transition:transform 180ms var(--ease-out),box-shadow 160ms ease,background-color 160ms ease}
.len b{font-size:18px;font-weight:800;letter-spacing:-.01em}
.len span{font-size:13px;color:var(--mute)}
.len i{font-style:normal;font-weight:900;font-size:26px;letter-spacing:-.03em;margin-top:8px}
.len[aria-pressed="true"]{background:var(--ink);color:var(--paper);box-shadow:none}
.len[aria-pressed="true"] span{color:rgba(247,243,236,.7)}
.len:active{transform:scale(.97)}
@media (hover:hover) and (pointer:fine){.len:not([aria-pressed="true"]):hover{box-shadow:0 0 0 2px var(--ink);transform:translateY(-2px)}}
.qty{display:flex;align-items:center;gap:12px;flex-wrap:wrap}
.qb{width:52px;height:52px;border-radius:50%;border:0;display:grid;place-items:center;padding:0;background:var(--paper);box-shadow:0 0 0 1.5px var(--line-2);cursor:pointer;transition:transform 160ms var(--ease-out),background-color 160ms ease}
.qb:active{transform:scale(.92)}
@media (hover:hover){.qb:hover{background:var(--sun)}}
#qv{min-width:44px;text-align:center;font-size:34px;font-weight:900;letter-spacing:-.03em}
.qchips{display:flex;gap:8px;margin-left:8px}
.qchips button{border:0;border-radius:999px;padding:9px 14px;background:transparent;box-shadow:0 0 0 1.5px var(--line-2);font-weight:800;font-size:14px;cursor:pointer;transition:background-color 160ms ease}
@media (hover:hover){.qchips button:not(.on):hover{background:var(--paper-2)}}
.qchips button.on{background:var(--sig);color:var(--ink);box-shadow:inset 0 0 0 2px var(--ink)}
.calc-r{display:grid;align-content:start;gap:10px;padding:clamp(22px,3vw,32px);border-radius:var(--r);background:var(--ink);color:var(--paper);box-shadow:var(--lift-2)}
.tot{font-weight:900;font-size:clamp(56px,7vw,84px);letter-spacing:-.04em;line-height:1}
.tot-sub{margin:0;color:rgba(247,243,236,.72);font-size:15px}
.incl{list-style:none;padding:0;margin:10px 0 16px;display:grid;gap:8px;font-size:15px;color:rgba(247,243,236,.84)}
.incl li{display:grid;grid-template-columns:18px 1fr;gap:8px}
.incl li::before{content:"";width:8px;height:8px;margin-top:8px;border-radius:50%;background:var(--sig)}
.calc-r .btn{justify-self:start}
.tot-per{margin:0;font-size:15px;color:rgba(247,243,236,.82)}
.tot-per s{margin-right:8px;color:rgba(247,243,236,.64)}
.tot-per b{color:var(--paper);font-weight:800}
.tot-save{justify-self:start;margin:2px 0 0;padding:5px 11px;border-radius:999px;background:var(--sun);color:var(--ink);font-size:13.5px;font-weight:800}
.tot-save[hidden]{display:none}
.tot-next{margin:0;font-size:13.5px;color:rgba(247,243,236,.68)}
/* volume pricing strip (EN calculator, FI pricing) */
/* image-ad strip in the pricing section (EN + FI landing) */
.imgad{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:14px 28px;margin-top:22px;padding:20px 24px;border-radius:var(--r-s);background:var(--card);box-shadow:0 0 0 1.5px rgba(14,14,18,.22)}
.imgad .it{flex:1 1 340px;min-width:0}
.imgad b{display:block;font-size:20px;font-weight:800;letter-spacing:-.02em}
.imgad p{margin:4px 0 0;font-size:14.5px;line-height:1.45;color:var(--ink-2)}
.imgad .btn{flex:none}
.vol-line{margin:24px 0 10px;font-size:14.5px;line-height:1.45;color:var(--ink-2)}
.vol-line .wait{font:600 15.5px/1.45 var(--hand);color:var(--sig-deep);margin-right:4px;white-space:nowrap}
.tiers{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:6px}
.tiers li{display:grid;gap:2px;padding:10px 12px;border-radius:14px;background:var(--paper);box-shadow:0 0 0 1.5px var(--line-2);font-size:13px;line-height:1.3;color:var(--mute);transition:background-color 200ms ease,color 200ms ease}
.tiers li b{font-size:14.5px;font-weight:800;color:var(--ink)}
.tiers li.on{background:var(--ink);color:rgba(247,243,236,.75);box-shadow:none}
.tiers li.on b{color:var(--paper)}
@media (max-width:520px){.tiers{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.lens{grid-template-columns:1fr}.len{grid-template-columns:1fr auto;align-items:center}.len i{margin:0;grid-row:span 2}}

/* email-list sign-up above the footer (home pages); posted by site.js */
.nl{position:relative;z-index:2;padding:clamp(40px,6vw,64px) 0 34px}
.nl-in{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);gap:18px 48px;align-items:start}
@media (max-width:820px){.nl-in{grid-template-columns:minmax(0,1fr)}}
.nl-txt .nl-h{margin:0;font-size:23px;font-weight:900;letter-spacing:-.025em;line-height:1.15;color:var(--ink)}
.nl-txt p{margin:8px 0 0;font-size:15px;color:var(--ink-2);max-width:46ch}
.nl-f{display:grid;grid-template-columns:minmax(0,1fr);gap:10px}
.nl-row{display:flex;gap:8px}
.nl .nl-row input{flex:1;width:auto;min-width:0;padding:12px 18px;border:0;border-radius:999px;background:var(--card);box-shadow:inset 0 0 0 2px var(--ui);font:500 16px/1.3 var(--sans);color:var(--ink)}
.nl .nl-row input:focus{outline:none;box-shadow:inset 0 0 0 2px var(--ink)}
.nl-row .btn{flex:none;padding:12px 20px}
.nl .chk{display:flex;gap:10px;align-items:flex-start;font-size:13.5px;line-height:1.45;font-weight:500;color:var(--ink-2)}
.nl .chk input{flex:none;width:18px;height:18px;margin:1px 0 0;accent-color:var(--sig-deep)}
.nl-msg{margin:0;min-height:1.3em;font-size:14px;font-weight:700;color:#B42318}
.nl-done{margin:0;font-size:15.5px;font-weight:700;color:var(--ok)}
.vh{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
/* spam honeypot fields: kept in the form for bots, clipped in place for people (no off-screen offset) */
.hp{position:absolute!important;width:1px!important;height:1px!important;margin:0!important;padding:0!important;border:0!important;overflow:hidden;clip:rect(0 0 0 0);clip-path:inset(50%);white-space:nowrap}
/* form error as a vermilion "retake" slip (forms that use .msg / .err) */
.slip:not(:empty){display:inline-flex;align-items:flex-start;gap:8px;padding:9px 14px;border-radius:12px;background:var(--sig-soft);color:#9E2A12;font-weight:700;transform:rotate(-1deg)}
.slip:not(:empty)::before{content:"Retake:";font:600 14px/1.45 var(--hand);color:#9E2A12}
html[lang="fi"] .slip:not(:empty)::before{content:"Otto 2:"}

/* attribution consent — small, dismissible, bottom-corner (no overlay) */
.consent{position:fixed;left:var(--gut);bottom:var(--gut);z-index:80;max-width:342px;display:grid;gap:12px;padding:16px 18px;border-radius:20px;background:var(--card);color:var(--ink);box-shadow:0 0 0 1px var(--line),0 18px 44px -18px rgba(14,14,18,.42);transform:translateY(14px);opacity:0;transition:transform .32s var(--ease-out),opacity .32s var(--ease-out)}
.consent.in{transform:none;opacity:1}
.consent.consent-hide{transform:translateY(14px);opacity:0;pointer-events:none}
.consent-t{margin:0;font-size:14.5px;line-height:1.45;color:var(--ink-2)}
.consent-b{display:flex;gap:8px;justify-content:flex-end}
.consent-b button{cursor:pointer;font:800 14px/1 var(--sans);border:0;border-radius:999px;padding:10px 16px;transition:background-color .18s ease,box-shadow .18s ease}
.consent-y{background:var(--ink);color:var(--paper)}
.consent-n{background:transparent;color:var(--ink);box-shadow:inset 0 0 0 1.5px var(--line-2)}
.consent-b button:focus-visible{outline:2px solid var(--sig-deep);outline-offset:2px}
@media (hover:hover){.consent-y:hover{background:#26262E}.consent-n:hover{box-shadow:inset 0 0 0 1.5px var(--ink)}}
@media (max-width:420px){.consent{left:12px;right:12px;bottom:12px;max-width:none}}
@media (prefers-reduced-motion:reduce){.consent{transition:opacity .2s ease;transform:none}.consent.consent-hide{transform:none}}

/* work / showcase gallery (/work/, /tyot/ and the home #work section): sample ads we made for other companies, played by assets/work.js */
.wk-head{position:relative;z-index:2;padding:clamp(56px,9vw,110px) 0 clamp(36px,5vw,60px)}
.wk-head .wrap{display:grid;gap:18px;justify-items:start}
.wk-head h1{font-size:clamp(46px,8vw,108px);margin:0 0 4px;text-wrap:balance}
.wk-head h1 em.s{color:var(--sig-deep);font-size:1.08em}
.wk-head .lede{margin:0;max-width:52ch}
.wk-head .scrawl{margin-left:clamp(0px,6vw,60px)}
.wk-note{margin:0;font-size:14px;color:var(--mute)}
.wk-sec{padding-top:0}
/* category chips */
.wk-filter{display:flex;flex-wrap:wrap;gap:8px;margin:0 0 22px}
.wk-filter button{min-height:44px;padding:0 16px;border:0;border-radius:999px;background:transparent;color:var(--ink);box-shadow:inset 0 0 0 2px var(--ink);font:800 14.5px/1 var(--sans);letter-spacing:-.005em;cursor:pointer;transition:background-color 160ms ease,transform 160ms var(--ease-out)}
.wk-filter button span{margin-left:5px;font-weight:700;opacity:.7}
.wk-filter button[aria-pressed="true"]{background:var(--ink);color:var(--paper)}
.wk-filter button:active{transform:scale(.97)}
@media (hover:hover){.wk-filter button[aria-pressed="false"]:hover{background:var(--sun)}}
.no-js .wk-filter{display:none}
/* grid of 9:16 phone frames: 4 / 3 / 2 columns */
.wk-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:14px;align-items:stretch}
@media (max-width:1040px){.wk-grid{grid-template-columns:repeat(3,minmax(0,1fr))}}
@media (max-width:720px){.wk-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:10px}}
.wk[hidden]{display:none}
.wk .core{display:flex;flex-direction:column;overflow:hidden}
.wk.rv.in{transition:transform 320ms var(--ease-out),opacity 300ms ease}
@media (hover:hover) and (pointer:fine){.wk.rv.in:hover{transform:translateY(-4px) rotate(-.6deg)}}
.wk-vid{position:relative;aspect-ratio:9/16;overflow:hidden;isolation:isolate;background:var(--ink);cursor:pointer;-webkit-tap-highlight-color:transparent}
.wk-vid img,.wk-vid video{position:absolute;inset:0;display:block;width:100%;height:100%;object-fit:cover}
.wk-v{opacity:0;transition:opacity 260ms ease;pointer-events:none}
.wk-vid[data-started] .wk-v{opacity:1}
.no-js .wk-vid{cursor:auto}
.wk-nojs{position:absolute;left:8px;right:8px;bottom:8px;z-index:6;padding:8px 10px;border-radius:8px;background:var(--card);color:var(--ink);font-size:12.5px;font-weight:800;text-align:center}
/* controls: play / pause (44 px) with the sound button above it */
.wk-pp,.wk-snd{position:absolute;z-index:5;display:grid;place-items:center;padding:0;border:0;border-radius:50%;cursor:pointer;color:var(--ink);background:var(--card);box-shadow:0 8px 18px -8px rgba(0,0,0,.6);transition:transform 220ms var(--ease-pop),background-color 200ms ease}
.wk-pp{right:10px;bottom:10px;width:44px;height:44px}
.wk-snd{right:14px;bottom:62px;width:36px;height:36px}
.wk-pp:active,.wk-snd:active{transform:scale(.92)}
.wk-pp:focus-visible,.wk-snd:focus-visible{outline:3px solid var(--ink);outline-offset:2px;box-shadow:0 0 0 2px #fff}
@media (hover:hover){.wk-pp:hover,.wk-snd:hover{background:var(--sun);transform:scale(1.06)}}
.wk-pp .i-play,.wk-snd .i-off{display:block}
.wk-pp .i-pause,.wk-snd .i-on{display:none}
.wk-vid[data-on] .wk-pp .i-play{display:none}
.wk-vid[data-on] .wk-pp .i-pause{display:block}
.wk-vid[data-snd] .wk-snd .i-off{display:none}
.wk-vid[data-snd] .wk-snd .i-on{display:block}
.no-js .wk-pp,.no-js .wk-snd{display:none}
/* lower third: "Sample ad" + the brand name */
.wk-l3{position:absolute;left:10px;bottom:12px;z-index:4;display:flex;flex-direction:column;align-items:flex-start;gap:3px;max-width:calc(100% - 68px);pointer-events:none}
.wk-l3 span,.wk-l3 b{max-width:100%;border-radius:6px;box-shadow:0 6px 16px -6px rgba(0,0,0,.6)}
.wk-l3 span{padding:5px 8px;background:var(--sig);color:var(--ink);font:800 9.5px/1 var(--sans);letter-spacing:.07em;text-transform:uppercase;white-space:nowrap}
.wk-l3 b{min-width:0;padding:5px 8px;background:var(--card);color:var(--ink);font:800 10px/1.1 var(--sans);letter-spacing:.07em;text-transform:uppercase;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
@media (max-width:720px){.wk-filter{gap:6px}.wk-filter button{min-height:40px;padding:0 13px;font-size:13.5px}.wk-l3 b{display:none}.wk-pp{right:8px;bottom:8px;width:40px;height:40px}.wk-snd{right:10px;bottom:54px;width:36px;height:36px}}
/* caption */
.wk-cap{display:grid;gap:5px;padding:14px 14px 16px;align-content:start}
.wk-cap .wk-t{margin:0;font-size:clamp(18px,1.7vw,22px);line-height:1.1;letter-spacing:-.03em}
.wk-what{margin:0;font:400 clamp(17px,1.5vw,19.5px)/1.2 var(--serif);font-style:italic;letter-spacing:-.01em;color:var(--sig-deep);text-wrap:balance}
.wk-meta{margin:3px 0 0;font-size:11.5px;font-weight:800;letter-spacing:.07em;line-height:1.35;text-transform:uppercase;color:var(--mute)}
.wk-tr{margin-top:2px;font-size:13.5px;color:var(--ink-2)}
.wk-tr summary{min-height:24px;padding:4px 0;cursor:pointer;font-size:12.5px;font-weight:800;color:var(--ink)}
.wk-tr p{margin:4px 0 6px;line-height:1.45}
.wk-fine{margin:22px 0 0;max-width:78ch;font-size:13.5px;color:var(--mute)}
.wk-more{display:flex;flex-wrap:wrap;align-items:center;gap:14px 24px;margin-top:26px}
.wk-more .wk-fine{margin:0;flex:1 1 300px}
/* home page: 8 tiles in a 4x2 grid, a sideways swipe rail on phones */
@media (max-width:720px){
  .wk-rail{display:flex;gap:12px;overflow-x:auto;scroll-snap-type:x mandatory;margin-inline:calc(var(--gut) * -1);padding:4px var(--gut) 16px;scroll-padding-inline:var(--gut);overscroll-behavior-x:contain}
  .wk-rail>.wk{flex:0 0 min(62vw,250px);scroll-snap-align:start}
  .wk-rail .wk-l3 b{display:block}
}
@media (prefers-reduced-motion:reduce){.wk-v{transition:none}.wk.rv.in:hover{transform:none}.wk-pp:hover,.wk-snd:hover{transform:none}}

/* done / thank-you states: the mascot replaces the plain check badge */
.done-mascot{width:120px;height:auto;margin:0 auto 22px;animation:popin 700ms var(--ease-pop) both}
@keyframes popin{from{transform:scale(.6) rotate(-10deg);opacity:0}}
.slate-arm.reclap{animation:reclap 520ms both}
@keyframes reclap{0%{transform:none}28%{transform:rotate(-24deg)}58%{transform:rotate(2deg)}74%{transform:rotate(-2deg)}88%,100%{transform:none}}

/* ---------- accessibility ---------- */
/* skip link: first focusable element on every page, visible only while focused */
.skip{position:fixed;left:12px;top:-120px;z-index:100;padding:12px 18px;border-radius:12px;background:var(--ink);color:var(--paper);font-weight:800;font-size:15px;line-height:1.2;text-decoration:none;box-shadow:0 0 0 2px var(--paper),0 10px 24px -8px rgba(14,14,18,.5)}
.skip:focus{top:12px;outline:3px solid var(--ink);outline-offset:2px}
[tabindex="-1"]:focus{outline:none}   /* skip-link target, confirmations and step headings take focus from script only */
/* the reveal never leaves a focused control invisible */
.rv:focus-within{opacity:1;transform:none}
/* the attribution banner is fixed to the bottom edge: keep focused controls above it */
html.has-consent{scroll-padding-bottom:170px}
/* case-study video (clipped by its rounded frame): ring drawn inside, plus a ring around the frame where :has() exists */
.cv video:focus-visible{outline:3px solid #fff;outline-offset:-6px}
.cv:has(video:focus-visible){box-shadow:0 0 0 3px var(--paper),0 0 0 6px var(--ink)}
/* sample-page video controls sit on the picture: two-tone ring */
.snd:focus-visible,.pp:focus-visible{outline:3px solid #fff;outline-offset:2px;box-shadow:0 0 0 2px #000}

/* ---------- acquisition pages: footer links + industry links under the /work/ filter chips ---------- */
.foot-nav{flex-basis:100%;display:flex;flex-wrap:wrap;align-items:baseline;gap:2px 16px}
.foot-nav .foot-h{font:600 15px/1.2 var(--hand);color:var(--sun)}
.foot-nav ul{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:0 18px}
.foot-nav a{display:inline-block;padding:5px 0}
.wk-ind{display:flex;flex-wrap:wrap;align-items:center;gap:8px 14px;margin:0 0 24px}
.wk-ind-h{font:600 17px/1.2 var(--hand);color:var(--sig-deep)}
.wk-ind ul{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:8px}
.wk-ind a{display:inline-flex;align-items:center;min-height:36px;padding:0 14px;border-radius:999px;background:var(--paper-2);color:var(--ink);font-weight:700;font-size:14px;text-decoration:none;box-shadow:inset 0 0 0 1.5px var(--line-2);transition:background-color 160ms ease}
@media (hover:hover){.wk-ind a:hover{background:var(--sun)}}
.no-js .wk-ind{margin-top:0}

/* price-free "how it works / get a quote" scene on both home pages (2026-10-11: no prices on the site) */
.quote-stage{position:relative}
.quote-stage>.burst{position:absolute;z-index:4;right:-14px;top:-50px;width:124px}
.quote-stage>.burst .burst-t b{font-size:17px;letter-spacing:-.02em;line-height:1.05;max-width:7ch}
@media (max-width:560px){.quote-stage>.burst{width:96px;top:-44px;right:-4px}.quote-stage>.burst .burst-t b{font-size:13.5px}}
.burst-t b.w{font-size:20px;letter-spacing:-.03em;line-height:1.05}
@media (max-width:560px){.stage .burst-t b.w{font-size:15px}}
.qsteps{list-style:none;counter-reset:q;margin:0;padding:0;display:grid;gap:10px}
.qsteps li{counter-increment:q;position:relative;display:grid;gap:2px;padding:14px 16px 14px 60px;border-radius:var(--r-s);background:var(--paper);box-shadow:0 0 0 1.5px var(--line-2)}
.qsteps li::before{content:counter(q);position:absolute;left:16px;top:13px;width:30px;height:30px;border-radius:50%;display:grid;place-items:center;background:var(--ink);color:var(--paper);font-weight:900;font-size:15px}
.qsteps li:last-child::before{background:var(--sig);color:var(--ink)}
.qsteps b{font-size:17px;font-weight:800;letter-spacing:-.01em}
.qsteps span{font-size:14.5px;color:var(--mute);line-height:1.45}
.tot.word{font-size:clamp(48px,6vw,76px)}
.tot.word em{font-family:var(--serif);font-style:italic;font-weight:400}